We’ve been testing our new Social Listening software.
A few weeks ago, we decided to see if we could use it to predict the winner of The Apprentice.
We couldn’t.
But not to be disheartened. Our team has once again put one ear to the ground that is Twitter.
This time we’re not going to try and guess the winner of any reality TV contests. Instead, we wanted to take a close look at a controversial topic that is dividing the nation.
No, not Brexit. Although that did pop up in our research.
Brussels Sprout crisps.
You heard that right. Walkers crisps. With Brussels Sprout flavouring.
The below infographic shows our findings:
It’s fair to say, people aren’t convinced about this new Christmassy flavouring.
Most had a negative reaction, although there was a small group of Brussels Sprout advocates.
Our favourite Tweet was a reply to The New York Times, which had asked people to share experiences of petty crimes being committed in London.
“I saw some Walkers Brussel sprout crisps on sale and reported it to the police and they did NOTHING” – @katyCarr
Naturally, haters were keen to compare this event to Brexit. Arguing that it’s even worse.
Again, this is just a small taste of what Social Listening can do. The potential for huge, data-led campaigns is massive.
We’ve already started implementing it into our strategies for current clients.
If you think your business could benefit from social listening, get in touch today.
Just give us a call on +44 (0) 33 009 471 88.
