Robert Half: Know Your Value
Salary Guide Downloads
With more than 300 offices situated in 18 countries worldwide, Robert Half are one of the most prominent names in the recruitment industry, particularly in the tech and finance sectors.
With their UK headquarters situated in the heart of London’s stunning Shard, Robert Half have a consistent and well-sustained brand across each channel of communication across the world.
With this in mind, they have strict brand guidelines to which we have to adhere to.
Their Salary Guide is released on an annual basis, and publishes a plethora of information for both employers and employees.
For employees, it provides information on the salary and packages which they should expect, dependent on their experience. Meanwhile, it caters for employers by presenting them with information on the current job market, and the package they will need to offer in order to appeal to the highest calibre staff.
Robert Half came to us with the objective of driving downloads of the Salary Guide, which in turn could provide them with potential leads.
We created a number of different content options, and used a mix of organic and sponsored posts in order to ensure they reached the right audience.
Three different variations of content were created: animated call-to-action posts, infographics, and general engagement posts. Each one, along with accompanying copy, had a a specific purpose, for example, to highlight certain aspects of the Salary Guide.
Armed with compelling and engaging content, we were able to target specific audiences using Facebook and LinkedIn’s advertising platforms. This ensured that the posts were reaching the desired audience.
Once targeting had been undertaken, we set the campaign live.
High-value, niche downloads.
Just three months after launching the campaign, there had been over 1000 downloads of the Salary Guide, with thousands more seeing it appear in their news feeds and engaging with the posts.
Having recognised this campaign as a considerable success, Robert Half were able to replicate it across multiple territories.
"We were delighted with the results, and enjoy a continuing relationship with The Source."
Caitlin Doherty, Senior Marketing Specialist