• Lead Generation

Hunters: Hitting Home Through Targeted SEO


increase in traffic from organic search by within the first 12 months.


leads per month from Organic Search


increase in traffic from organic Google search in two years.

The Brief:

Hunters is one of the UK’s largest estate agent chains with over 200 branches nationwide.

The Source is the retained digital agency for Hunters, responsible for the design and development of the website, SEO, and social media marketing.

Hunters are delighted with the service we provide and we are the only agency they recommend their branches use for search.

Our Solution

Hunters understand that people will contact a maximum of three estate agents when selling or letting their home and wanted to be sure they were one of the first estate agents people would find via high visibility in UK search engines.

With Hunters having over 200 offices UK wide, we needed to develop a targeted, local SEO strategy to drive traffic and, ultimately, leads to the main website.

We delivered a bespoke competitor landscape and targeted keyword analysis for each branch, using an extensive suite of cutting edge SEO tools, before the localised onsite and offsite SEO strategy was launched.

This included technical onsite alterations, organic backlinks generation and local citations which were consistently monitored and reported on.

The Results


increase in organic traffic in two years.


Leads per month from organic search.

Building on the site’s already high level of traffic, The Source further increased traffic from organic Google search by 55% within the first 12 months of SEO activity.

The second 12 months of work saw this figure rise by an additional 20%, giving an 86% compound increase in traffic from organic Google search across the two years that we had been working on the site’s SEO.

We have continued to work as Hunters retained Search Agency and currently generate over 1,500 leads from organic Google search each month.

"Property is a highly competitive industry, but The Source have made us really stand out from the crowd in organic search."

Sharon Lewis, Marketing Manager.