- Lead Generation
Barker Brooks: Seamless Site Migration
Page Views per month.
increase in year-on-year traffic.
successful site migration.
Specialising in live events and media content, Barker Brooks origins can be traced back to 1998. Their key markets are the legal, financial, educational and medical sectors.
When Barker Brooks approached us, their new WordPress-based website had been in development for over a year, and they required a solution to prevent the loss of traffic from search engines, once the new site went live. With advertising being the primary source of revenue from their website, it was essential that there was no drop in traffic.
There were a number of elements which we had to consider with this migration. This wasn’t a case of simply implementing redirects and leaving it to its own devices.
Instead, we undertook a number of additional tasks including the analysis of the website’s path to conversion, making recommendations around changes which needed to be made. We also recommended a more robust web hosting system to better manage the level of traffic the site was receiving.In addition to this, the previous CMS of the website was built in Ruby on Rails and had a very complex URL structure, and this also needed addressing.
Once the changes were made, we applied 301 redirects to the web server to remap the old website into the new one.
Increase in users year-on-year.
As a result of our knowledge and expertise, the site migration was successful, with the new website showing a 15% increase in users year-on-year.
"The migration of our website was a nerve-racking process, but through a combination of great technical knowledge and superb customer service, The Source migrated our website to a new platform with no loss of traffic."
Alex Gray, Commercial Director